Ocean & San · Campaigns & apparel details
Made for
the everyday ride.
Ad creative, sale campaigns, bottle graphics, and apparel labels for Ocean & San. Different pieces of the same cycling brand.
Digital campaigns, bottle graphics & label design
Ocean & San
Graphic design
The All Day Shirt
Review-led ad concepts pairing rider feedback with product photography and torn-paper layouts. The idea carries across square and vertical formats.
The work
My work for Ocean & San covered ad creative, sale layouts, bottle graphics, and apparel labels.
The campaign pieces use rider photography, customer reviews, and cut-paper details. The bottle and label work takes a simpler approach, with typography doing most of the work.
Selected design work. Bottle and apparel details are shown in presentation mockups.
A sale campaign in three formats
The announcement and offer share the same type, paper textures, and photography treatment. The vertical version gives the story placement its own layout.
Off the screen
Bottle graphics with a reversed wordmark and a simple “Not for racing” sign-off. Shown here as a presentation mockup.
The small details
Main label and hem-tag artwork for the apparel, shown in presentation mockups.
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