The message wandered
Different pages, decks, and people describe the company in different ways.
Brand · Graphic · Digital · Creative Systems
Phoenix, AZ · Available for select projects
Your marketing shouldn't feel like twelve separate projects.
I help new businesses, small companies, and growing teams make their brand, website, sales materials, and campaigns feel like they came from the same place. That can mean building the foundation from scratch or taking years of scattered work and turning it into something the team can actually use.
- Brand identity
- Graphic design
- Sales collateral
- Campaigns
- Packaging
- Web
Where new and growing teams get stuck
The company evolved. The marketing didn't.
New companies need the basics to feel credible. Growing companies run into a different problem: the logo is fine, but the deck, website, campaigns, and templates have slowly stopped feeling related. That costs time and makes the company look less put together than it really is.
The collateral aged
The business has better work now, but the materials still tell the old story.
Every ask starts over
Without templates or rules, the team reinvents the same assets every week.
What I actually build
A creative system your team can use.
I design the pieces together and leave your team with the files, templates, and rules they need to keep the work going.
Find the friction
I look at what's already there, where people are losing time, and which fixes will matter most.
Build the core
Then we fix the materials customers and sales teams use most.
Make it repeatable
Useful templates and straightforward rules keep the team from starting over every week.
Keep improving
Once the work is live, we use actual feedback to see what needs another pass.
Selected work in the wild
From a good-looking piece to a useful business asset.
A few projects, and the real problem behind each one.
01Desert Mouth Brewing Co. · Brand foundation · Packaging system
One launch, one recognizable system.
I designed the logo suite, illustrations, color and type system, and packaging for Desert Mouth Brewing Co., including Coyote Cold IPA and Snake Oil Stout.
A recognizable launch with rules and files ready for production.
View project
02Home and Body Co. · Retail packaging · Multi-SKU program
Different products. Clear on the shelf.
Label and packaging design for Good Boy pet care and sérum+ skincare. Illustrated dogs and bold ingredient callouts for one; a quieter, type-led design for the other.
Shown in product mockups.
View project
03Ocean & San · Campaigns · Bottle graphics · Apparel labels
From the campaign to the small details.
I designed ads built around customer reviews, Labor Day sale creative, cycling bottle graphics, and apparel labels for Ocean & San.
View project
04Antigua Apparel · Shopify redesign · Custom development
A storefront designed around how people shop.
I redesigned and rebuilt Antigua’s Shopify store, with custom sections for core apparel and licensed gear. Team-logo headers and league collections make it easier to find your team and shop its apparel.
Website design and Shopify development, completed in-house at Antigua Apparel.
View project
05Selected Apparel & Merch · Apparel graphics · Illustration
Graphics made to be worn.
Apparel graphics for music and lifestyle brands, including Saturdays at Your Place, Billabong, and Ethika. The collection covers illustrated tees, underwear prints, and a Volcom wordmark shown on a cap.
Shown in apparel mockups; the Volcom cap is a concept application.
View project
Stream · macOS app · Identity & development
From the logo to the app.
I designed the logo and built Stream, a macOS streaming app. Users connect their own sources, search for titles, and choose what to play.
Coming soon · Free for macOS
View projectWays to work together
Start with what needs fixing.
Creative Foundation Sprint
For a new business that needs to look established, or a growing one whose original setup no longer fits.
We figure out what the brand needs now, set the direction, and fix the pieces customers are most likely to see first.
- Brand + collateral audit
- Message hierarchy
- Visual direction
- 90-day action plan
Collateral Revamp
For a sales team stuck with materials that feel dated, disconnected, or hard to update.
I rebuild customer-facing materials, from the capabilities deck and one-sheets to case studies and campaign assets.
- Sales deck
- One-sheet system
- Case study template
- Campaign toolkit
Ongoing Creative Partner
For a lean team that needs senior creative help but not another full-time hire.
Ongoing direction, design, and production help from someone who already knows the brand and can keep the work moving.
- Creative direction
- Priority design support
- Template building
- Vendor + team handoff
Need one specific thing? I also take on focused branding, packaging, collateral, campaign, merchandise, and web projects.
View the full design portfolioWhy me
I've spent 20+ years designing in the space between the idea and the shipped thing.
I'm Chris Hansen. I've spent more than 20 years making brand, packaging, merch, digital, and web work that actually gets produced. I can help shape the direction, make the work, organize the files, and get it ready for printers, developers, vendors, or the team taking it from there.
For a small company, that usually works better than splitting the thinking and production between three different people. I stay close to the work and pay attention to what happens after it leaves the screen.
“Chris combines strong visual instincts with strategic thinking. He doesn't just make things look good—he delivers design that connects to bigger brand goals.”Russell Robertson · Director, Zenith Films
A practical first step
Let's find the part of your marketing that's making everything else harder.
Tell me what you're working on, what feels stuck, and what needs to happen next. I'll let you know whether I can help and what kind of project makes sense.
Or email me directly: chrishansen1984x@gmail.comI'll give you an honest first read on it.